Understanding the science of persuasion

There’s an easy way to write better bids: follow the science. From sentence structure and word choice, to use of formatting, colour and illustrations, experiments in psychology and linguistics clearly show how you can make your bids more successful.

Did you know that using long words and complex sentences actually makes you sound less intelligent (research from Princeton University, 2006)?

Are you surprised that even highly trained assessors will unconsciously give you a lower mark if your hardcopy is poorly printed (Bar-Ilan University, Israel, 2005)?

Did you know that readers won’t understand your illustrations (or even look at them properly) unless you place graphics right next to their associated text (Lund University, Sweden, 2008)?

At Bid Science we understand the science of persuasion. Every month we search through dozens of scientific journals to find anything that can make bid writing a more predictable process. We combine this research with our experience of bid writing and our knowledge of English. The result: our bids are clearer and more persuasive than anyone else’s.

We understand the science. We write systematically. We win more work.